Naser Alubaidi is a growth marketer at Venngage, where he focuses on everything from developing top-of-the-funnel awareness to solidifying bottom-of-the-funnel retention.
Over the past few months, Naser has helped quarterback content partnerships with other tech titans like HubSpot, Unbounce, Wistia GoToWebinar, and dozens more.
Here’s how Naser comes up with these content partnerships, structures them, and executes to make sure they’re a success for every partner involved.
Lianna Patch is a conversion copywriter that specializes in humorous copy.
She works mostly with online stores and SaaS businesses to write funny product descriptions, landing pages, websites, and emails.
Why humor? Why not just be bland AF like every other company out there?
That, among other things, is what we discuss in this episode.
Read moreIssue #6. How Lianna Patch Successfully Fuses Copy + Humor to Sell More Products
Andy Crestodina is an 18-year veteran of the digital marketing space, co-founding the web design company.
He writes blog posts, newsletters, records videos, conducts webinars, and gives presentations around the country on content strategy, search, and analytics. He even finds time to teach at Northwestern and in Barcelona.
Here’s why he believes most people measure the wrong marketing metrics, why the stuff that used to be good enough a decade ago isn’t today, how to balance content quality vs. quantity, and how to make content promotion exponentially easier.
Read moreIssue #5. Why Andy Crestodina Would Spend 150 Hours on a Single Piece of Content
John Doherty gets around.
Educated in Virginia before living in Switzerland. Made a name for himself at Distilled in New York City, before doing the SEO real estate rounds from HotPads to Trulia and Zillow in San Francisco, before settling in as enterprise SEO for-hire. Oh, and also the founder of marketing marketplace, Credo. (Phew. I’m exhausted just writing that.)
Here’s how John got started in the SEO biz, how the transition from small-site SEO to enterprise stuff differs, how to solve those unique challenges, and why business strategy should dictate content strategy.
Read moreIssue #4. How John Doherty Tackles Enterprise SEO and Marketplace Content Strategy
Brian Jackson is the Chief Marketing Officer over at Kinsta, managed WordPress hosting extraordinaire, who work with everyone from small-time bloggers on up to agencies and enterprise clients.
Here’s how they use content to help position the company in a crowded market, how they scale content in up to 12 different languages, and why they’re combining paid promotion with content to grow the number of people who could eventually be their customers one day.
Read moreIssue #3. Why Brian Jackson Combines Content + Paid at Kinsta to Grow Faster, for Less
Brittany Berger is a content marketing strategist and consultant for SaaS and B2B tech companies.
Her focus is on helping businesses make more out of the content they have, whether that’s making it stand out more, perform better, or increasing promotion.
She’s “just really focused on helping marketers use what they got.”
Here are some of the lessons Brittany learned while at Mention, how to pair content plus partnerships for better results, and how to turn a content creation process into a well-oiled machine.
Joel Klettke is a conversion copywriter by trade, helping SaaS companies like HubSpot (ever heard of ‘em?) drive sales through the roof.
But this work also lead him to create Case Study Buddy, a productized company focused exclusively on… you guessed it: case studies.
Here’s where Case Study Buddy came from, how they structure interviews to get exactly what they need to produce revenue-generating case studies every time, and where to use case studies to produce the best ROI.
Read moreIssue #1. How Joel Klettke’s Case Study Buddy Scales Revenue-Generating SaaS Testimonials
Copy Weekly was created by me, Brad Smith.
It’s a bullshit-free content marketing podcast, featuring in-depth interviews with practitioners on the front lines of the top companies in the most competitive spaces on the interwebs.
I’m also the founder of Codeless, a long-form content creation company that has been featured in The New York Times, Business Insider, TheNextWeb, and hundreds more.
